In 2020, while floating on a paddle board in the middle of Lake Tahoe, we had the idea for Electric Blue. The beauty of the lake inspired us to create a company that supported business owners who wanted to protect places like this one. On that day we decided to prioritize helping brands that wanted to do better for their customers through the products and services that they provided.
As an avid world traveler and European, Lora loves new experiences and beautiful sceneries. That's actually how her love of photography started. At every destination she visits, she makes sure to capture it.
She graduated from the University of Nevada, Reno with a degree in Information Technology (IT) but started her own photography business while in school. Her business took off and she's been capturing photos and videos for clients since 2016, never needing that IT degree.
After building her own successful business, she realized that other entrepreneurs needed help with their own brands. Her desire to help other owners succeed is one of the main driving factors behind starting Electric Blue.
As a Nevada native, Bennett has grown up enjoying everything that the state has to offer. He's been known to snowboard in the winter and play pickleball and tennis in the summer.
After graduating with a degree in marketing from the University of Nevada, Reno, Bennett began working in the marketing industry working his way up. After five years of building brands at advertising agencies and leading a digital marketing department for two years, he started Electric Blue with Lora.
"I spent years working for/contracting for large agencies before deciding to start our own. Now, we prioritize working with businesses and individuals who are changing the world for the better."