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Each of these file formats serves a specific purpose, and knowing when and how to use them can help keep your brand looking sharp and professional everywhere it shows up. Here’s your no-fluff guide to what’s what in your logo package:
Key Feature: Transparent background
Best Use: Websites, social media, email signatures, presentations
A PNG file is perfect when you need a crisp, clean logo on a digital platform. The biggest perk? It supports transparency—so your logo can sit neatly on any background without an awkward white box behind it. Use this format for your website header, Instagram posts, Canva graphics, and more.
Key Feature: Small file size, no transparency
Best Use: Digital documents, internal presentations, mockups
JPEGs are compressed files, which makes them lightweight and easy to load—great for situations where speed matters. However, they don’t support transparency, so you’ll see a background (usually white) around your logo. Use JPEGs when transparency isn't important, like when placing your logo over a white background in Word docs or Google Slides.
Key Feature: Scalable vector (when saved correctly), easy sharing
Best Use: Print materials, client presentations, signage
PDFs are super flexible. They preserve the vector quality of your logo (meaning no pixelation when you scale it up), and they’re easy to open on almost any device. This makes them a go-to for sharing with print vendors or including in brand guidelines and proposals. If a printer asks for your “vector logo,” a properly saved PDF will often do the job.
Key Feature: True vector format
Best Use: Professional printing, merchandise, large-scale signage
EPS files are the industry standard for anything going to print. They’re fully vector-based, which means they can be resized infinitely without losing quality. Think of this as your logo in its most raw, editable, and high-quality form—ideal for billboards, embroidery, custom packaging, and promotional products. Designers and printers love this format.
Always keep your original logo files organized and backed up. Even if you're just posting on Instagram today, you never know when you'll need to print a banner tomorrow. And if you're ever unsure which format to use—drop us a line. We're always happy to help.
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